Image Credits: Twitter/The Souled Store/Roses are Red.

On Tuesday, as actress Rhea Chakraborty arrived to her NCB hearing, she grabbed the attention of the media for several reasons: Her alleged involvement in late actor Sushant Singh Rajput's death, and for allegedly possession of drugs.

Something else which stood out was her T-Shirt.

Her T-Shirt, which read "Roses are red, violets are blue, Let’s smash patriarchy, Me and you", seemed to grab eyeballs on social media.

Searches for the meaning of patriarchy instantly spiked on Google along with searches for Rhea Chakraborty. The searches came from across the country including states like Goa, Maharashtra, Uttarakhand, as well as Delhi and Chandigarh.

Also Read: Rhea Chakraborty Wore a 'Smash Patriarchy' T-Shirt, Indians Want to Know What it Means

While just in itself, the T-shirt is a statement, the T-shirt is part of a campaign run by popular online clothing and accessories company, The Souled Store.

"The Souled Store, in collaboration with GiveHer5, is all set to change this. In order to increase awareness about the problem and raise funds in an innovative and engaging manner, we decided to launch a limited edition range of merchandise," reads the official campaign page of The Souled Store, called 'Roses are Red.'

It also shared how "1 t-shirt sold = 1 girl’s yearly requirement of sanitary napkins!"

Give Her 5, the NGO which collaborated with The Souled Store, is a social initiative bringing safe sanitary solutions to women in rural areas across India. They distribute Saafkins(reusable sanitary napkins), hold informative workshops, and perform critical research to ensure that women have equal opportunity to attend school and work, closing the education and income gaps caused by period poverty.

The campaign of the T-Shirt on The Souled Store featured actors like Rahul Bose, Dia Mirza and prominent social media influencers like Miss Malini, Tanmay Bhat and Ananya Johar.

Chakraborty, who became the centre of a whirlwind of scrutiny after a prolonged media trial, has stoked a debate once again about patriarchy and how the media treats women who are in the lens as opposed to men. A recent video of the actor being hounded by journalists as she left the NCB office went viral, causing widespread outrage at the way Chakraborty was being harassed.

The fact that Chakraborty a T-Shirt chose about the 'patriarchy' following the viral images of her looking helpless and harrassed amid a sea of poking microphones held by male journalists was a not a "bold" move as some might call it. It was a message that the sexism cannot be justified, no matter who a woman and what she has (or hasn't) done.

Chakraborty is currently in the custody of NCB officials.