As a part of its rebrand, The Protein Ball Co. created three categories to help consumers find a product that's right for them, dividing its 10 flavors into groups called 'High Protein,' 'Plant Protein,' and 'Breakfast-to-Go.' In addition, the brand has improved the quality ingredients that are used to make the protein balls, and upped the vitamins that are included. This means that consumers can now expect more Vitamin C, B12, and D3 in each product.

Cofounder Matt Hunt spoke to the rebrand, explaining, “By taking a close look at our branding and range of products, we've made tweaks and changes and introduced new flavors and categories to ensure that The Protein Ball Co. will appeal to anyone looking for a healthy, nutritious, delicious and satisfying snack,”

Image Credit: The Protein Ball Co.