NEW DELHI: Struggle after impact on its revenue streams following the pandemic, South Delhi Municipal Corporation is trying to put more focus on LED and digital advertising clusters rather than traditional wall wraps and hoardings. In several south Delhi markets and commercial spaces, spaces for flex ads have been converted for LED advertisements and the corporations has allotted 15 clusters for digital ads too.

A senior municipal corporation official said that LED and digital media leads to much large revenue for the same space as compared to normal flex advertisement. "We are also granting permissions for LED advertisements in several markets," the official said.

A report from the civic body shows that along with the 15 clusters, bids have also been received for another five digital circles. "We are issuing the allocation letters for the new circles," the official said. Under the flex to digital process, the acceptance letters have been granted to operators in markets like Rajouri Garden Market, M block Market, Greater Kailash Part-1 and Greater Kailash Part-II. Besides these clusters, seven new potential LED and digital marketing clusters have also been identified.